Michal Dodok
Co-founder & CEO, Zooza
Michal Dodok is the co-founder and CEO of Zooza, the AI-first operational platform for children's activity brands — built for running schools, studios and clubs across franchise and multi-location networks. A long-time supporter of children's education, he works day to day with dance studios, swim schools, music schools and franchise networks across Europe, and writes about the operations, payments and growth behind running activity classes.
Articles by Michal Dodok
155 articles
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The AI Ladder: 5 Levels of AI Use for Activity Businesses
24 Oct 2026 -
Class Occupancy: The One Number Behind a Profitable Activity Business
24 Oct 2026 -
Your Payment Deadline Is a Capacity Decision
19 Oct 2026 -
How Zooza Wires Up Payment Reconciliation
18 Oct 2026 -
How Many Hands Touch One Payment?
18 Oct 2026 -
Build or Buy a Class Booking System? What the Estimate Leaves Out
13 Oct 2026 -
Dance Studio Software in South Africa: What Imported Advice Gets Wrong
13 Oct 2026 -
Garda Vetting and Safeguarding Records: What Irish Swim Schools Have to Hold
11 Oct 2026 -
Collecting Lesson Fees in Ireland: SEPA, Not Bacs
11 Oct 2026 -
Best Camp Management Software: An Honest Comparison
10 Oct 2026 -
Best Software for Kids' Football: An Honest Comparison
10 Oct 2026 -
Best Swim School Software: An Honest Comparison
10 Oct 2026 -
DSC Coach Registration: What Your Swim Academy Has to Be Able to Produce
10 Oct 2026 -
The free class you never agreed to sell
10 Oct 2026 -
How to Choose Class Management Software: Start With the Category
10 Oct 2026 -
Pro-Rata Lesson Fees: Billing a Parent Base That Moves
10 Oct 2026 -
Nobody picks the wrong system at one location. They find out at five.
3 Oct 2026 -
Cold Interest Isn't a Booking Yet: Lead Generation and Follow-up for Children's Activity Businesses
19 Sept 2026 -
Your Term Has Already Started. Here Are Nine Things You Can Still Fix This Week.
5 Sept 2026 -
The Upsell Ladder: How to Raise Revenue per Family Without Adding a Single Class
4 Sept 2026 -
You Don't Need a Better Dashboard. You Need Your Numbers to Come Looking for You.
31 Aug 2026 -
Registrations Are Open. Here's How Families Actually Decide — and How to Be the One They Pick
22 Aug 2026 -
Families Don't Stay for the Activity — They Stay Because They Belong
16 Aug 2026 -
Retention Is 29%. That's Not the Bad News — It's the Sector's Biggest Opportunity
7 Aug 2026 -
When a Parent Asks AI for the “Best Kids’ Football Club”, It Reads Your Google Reviews First
31 Jul 2026 -
One Owner, Seven Hats — and an AI Connector for Each
25 Jul 2026 -
I Didn't Need a Chart — I Could Just See It
15 Jul 2026 -
Best Art Class & Studio Software: An Honest Comparison
30 Jun 2026 -
Best Language School Software: An Honest Comparison
30 Jun 2026 -
Children's Activity Benchmarks: Occupancy, Retention & Pricing
30 Jun 2026 -
From a Photo to a Full Term of Live Classes — We Filmed It
30 Jun 2026 -
Best Music School Software: An Honest Comparison
29 Jun 2026 -
Best Dance Studio Software: An Honest UK Buyer's Guide
28 Jun 2026 -
Dance Recital & Costume Management Without the Spreadsheet Chaos
28 Jun 2026 -
Turning Dance Trial Classes Into Term Enrolments
28 Jun 2026 -
Direct Debit & Termly Billing for Dance Schools
28 Jun 2026 -
Managing RAD & ISTD Grades in Your Dance School
28 Jun 2026 -
The Summer Gap: Why Families Disappear Before September — and the Re-Enrolment Window You're Opening Too Late
27 Jun 2026 -
The September Surge: How to Win New Families in the One Window They Actually Go Looking
27 Jun 2026 -
How to Raise Prices for the New Season Without Losing Families
27 Jun 2026 -
How to Fill Every Lane: Trials, Waitlists and Re-enrolment for Swim Schools
27 Jun 2026 -
Collecting Term Fees and Camp Payments Without Chasing Parents
27 Jun 2026 -
Turning Trial Sessions into Season-Long Players at Your Football Club
27 Jun 2026 -
How to Price Language Courses: Per-Level, Per-Term, or Membership
27 Jun 2026 -
Billing a Language School: Private Lessons, Group Classes and Corporate Cohorts
27 Jun 2026 -
Why Students Quit Language Courses — and How to Keep Them Enrolled
27 Jun 2026 -
Running a Multi-Venue Kids' Football Club or Franchise Without Losing Control
27 Jun 2026 -
The Sick-Day Make-Up Policy Every Swim School Needs
27 Jun 2026 -
Stage & Badge Progression That Keeps Swimmers Enrolled
27 Jun 2026 -
Stop Eating the Cost of Supplies: Materials Management for Art Studios
26 Jun 2026 -
Why Your Art Class Spots Sit Empty — and How to Fill Them
26 Jun 2026 -
How to Price Children's Art Classes (Without Giving Away Your Materials)
26 Jun 2026 -
Music Lesson Pricing: Lesson Packs, Monthly Plans, or Term Billing?
26 Jun 2026 -
The Make-Up Lesson Policy That Stops Your Music School Bleeding Revenue
26 Jun 2026 -
The Hardest Part of a New Season Was Always the Start. Agentic AI Just Changed That for Activity Businesses.
20 Jun 2026 -
10 AI Tips for Your Children’s Activity Business You Can Try This Week
13 Jun 2026 -
Zooza Launches the First AI Agent Integration for Children’s Activity Management
30 May 2026 -
AI Stopped Giving Advice. Now It Acts. What That Means for Your Activity School.
30 May 2026 -
Open Data Standards for Activity Providers: Why Dance Studios, Swim Schools, and STEM Clubs Need a Common Language
22 May 2026 -
Stop Chasing Unpaid Registrations — Zooza 3.8.3 Now Auto-Cancels Them for You
17 May 2026 -
Parents Are Using AI to Find Children’s Activities — If You’re Not in the Answer, You Don’t Exist
16 May 2026 -
Student Lifetime Value in Children’s Activity Businesses: The Channel That Sends You Valuable Students Isn’t the One You Think
10 May 2026 -
Zooza 3.8.2: To-Do Lists, Slack Notifications, and a Few More Things That Actually Matter
1 May 2026 -
Art Class Registration Software: How to Manage Courses, Workshops, and Drop-Ins Without the Chaos
28 Apr 2026 -
Music School Scheduling Software: What It Actually Does and Why Generic Tools Fail You
28 Apr 2026 -
Your Loyalty Program for Children’s Activity Business Isn’t About Discounts — It’s About the Three Moments You Keep Losing Families
25 Apr 2026 -
Sibling Discounts in Children’s Activity Schools: Why Everyone Offers Them (and Why Most Handle Them by Hand)
11 Apr 2026 -
You Launched a Referral Program — How Do You Know If It Actually Works?
4 Apr 2026 -
Dance Studio Management Software: What It Actually Does and How to Pick the Right One
27 Mar 2026 -
Franchisor Scheduling for Children’s Activity Businesses: How to Manage Multiple Locations Without Losing Control
27 Mar 2026 -
Kids Activity Booking Software: What Parents Expect vs. What Operators Actually Need
27 Mar 2026 -
Language School Billing Software: How to Stop Chasing Payments and Automate Invoicing
27 Mar 2026 -
Your Parents Already Refer You — You Just Don’t Track It. Here’s How to Build a Referral Program for Children’s Activity Businesses
27 Mar 2026 -
Your existing clients are your cheapest growth channel. Zooza 3.7.5 gives you the tools to use them — automatically
21 Mar 2026 -
The Most Effective Marketing for Children’s Activity Businesses (It’s Not What You’re Spending On)
20 Mar 2026 -
The Instructor You Keep Is the Culture You Build
13 Mar 2026 -
How AI Agents Are Automating Operations in Children’s Activity Businesses (Q1 2026)
28 Feb 2026 -
20 Years of Predictions. One Constant: Lazy.
26 Feb 2026 -
A standard beats heroics. Every time.
21 Feb 2026 -
Website Event Tracking for Bookings: The Missing Link Between Ads and CAC
13 Feb 2026 -
Who Do I Hire Next? Founder vs Operator and the Team Roles Behind Scalable Children’s Activities
7 Feb 2026 -
End-to-End Automation: The Hidden Economics of Fewer Admin Touchpoints
31 Jan 2026 -
A simple offer scales: fewer choices, faster growth
16 Jan 2026 -
Make-Up Classes Done Right: Keep Parents Happy, Protect Your Revenue
10 Jan 2026 -
When You Hit a Local Growth Ceiling: Practical Ways to Break Through (Without Bleeding Budget)
2 Jan 2026 -
Stop Chasing KPIs: How to Actually Grow a Children’s Activity Business in 2026
27 Dec 2025 -
Continuous Innovation in Children’s Activities: The Only Sustainable Way to Avoid Stagnation in 2026
20 Dec 2025 -
Teach Parents to Help Themselves: Why Self-Service Is Real Care
12 Dec 2025 -
1. What Is Operational Drift? (And Why It’s Inevitable When You Grow)
22 Nov 2025 -
3. What This Means for Children’s Activity Providers
14 Nov 2025 -
The Hidden Cost of Growth: Understanding Margins and Infrastructure Fees Before They Eat Your Profit
7 Nov 2025 -
You Can’t Scale What Has No Logic: The CEO Playbook for Educational Brands
31 Oct 2025 -
Stop Copy-Pasting Last Term: Every New Season Is a Business Opportunity
24 Oct 2025 -
Don’t Assume – Think Outside the Box: Reimagining Kids’ Activities & Courses with Fresh Eyes
18 Oct 2025 -
Why Solving the Unseen Parent Problem Builds a Stronger Brand
11 Oct 2025 -
The Real Rival in Children’s Activities Isn’t Another Course. It’s the Feed.
3 Oct 2025 -
No Barriers: How Localization Transforms Children’s Activities and Parent Communication
26 Sept 2025 -
The 5-Second Playbook for Class Registrations (That Parents Actually Finish)
30 Aug 2025 -
How to Get Parents to Pay on Time: Smart Payment Methods for Children’s Activity Providers
18 Aug 2025 -
Zooza 3.7 — back‑to‑school that saves time and fills classes
13 Aug 2025 -
Stop Blanket Discounts. Start Smart Advantages.
8 Aug 2025 -
Referrals Are Your Hidden Superpower: How to Turn Parents Into Your Best Promoters (Before Classes Even Start)
1 Aug 2025 -
The Ultimate Pre-Season Checklist for Launching New Courses (and What Most People Forget)
26 Jul 2025 -
Stop Doing This Manually: How Automation Can Transform Your Children’s Activity Business
19 Jul 2025 -
Signed Up But Didn’t Start? Here’s What Happens When You Do
16 Jul 2025 -
Make This Summer Count: 10 No-Nonsense Growth Moves for Children’s Activity Providers
5 Jul 2025 -
Fighting Churn in Children’s Courses: Why They Leave, and How to Make Them Stay
27 Jun 2025 -
Want 10 New Clients? Run a Demo Class for 20 Parents — Here’s Why It Works (And How to Do It Right)
21 Jun 2025 -
✨ Zooza 3.6 is Here — And It’s Full of Smart, Practical Upgrades
15 Jun 2025 -
They Paid. But Did They Stay? Why Attendance (Not Just Payment) Is the Real Metric in Children’s Courses
14 Jun 2025 -
Silent Burnout in Education: How to Protect Your Mental Health While Working with Children
8 Jun 2025 -
3 Empty Seats: The Hidden Goldmine in Your Existing Classes
31 May 2025 -
Welcome to the PRO Zone
27 May 2025 -
Zooza Wins 2025 “Best Customer Support” Badge from Software Advice
27 May 2025 -
The Sunk Cost Fallacy in Children’s Activity Businesses: Navigating Legacy Software Decisions
18 May 2025 -
Why Kids Quit Activities (Even When They Love Them): The Hidden Parental Struggle
17 May 2025 -
The same advice can sound different when you’re ready to hear it
11 May 2025 -
What Club Hub UK 2025 Revealed About the Future of Children’s Activity Businesses
10 May 2025 -
The One P That Can Slash Your Acquisition Costs (Hint: It’s Not Price)
3 May 2025 -
Practical Ways to Automate Your Operations (and Love Your Job Again)
26 Apr 2025 -
How Trial Lessons Can Boost Your Course Signups (and Save Your Sanity)
15 Apr 2025 -
Personalised Learning Isn’t Just Nice — It’s Profitable: How Tailored Experiences Drive Loyalty and Business Growth
12 Apr 2025 -
Zooza in the UK: The Powerhouse Integration That Feels Like It Was Built Just for You
6 Apr 2025 -
Why Location is Everything (And How to Use It to Your Advantage)
5 Apr 2025 -
Zooza 3.5: A Big Step Forward for Business Management
27 Mar 2025 -
The Not-So-Secret Power of Keywords in Selling Children’s Courses
22 Mar 2025 -
The Power of NPS: How to Leverage It for Your Children’s Activity Business
15 Mar 2025 -
Who’s Really Choosing the Course? How Kids Gain More Control Over Decisions as They Grow
8 Mar 2025 -
📢 How to Boost Parent Satisfaction in Children’s Courses (with a Handy Pre-Course Survey!)
21 Feb 2025 -
Boredom Kills… the Attention of Potential Clients
14 Feb 2025 -
The Pivotal Role of Instructors in Children’s Education: Enhancing Engagement and Outcomes
7 Feb 2025 -
Zooza 3.4: Smarter Attendance, Easier Payments, and More!
5 Feb 2025 -
Enhancing Parental Engagement: Demonstrating the Value of Your Courses Through Effective Feedback
31 Jan 2025 -
The Secret to Happy Clients and a Thriving Business: Make-Up Classes Done Right
25 Jan 2025 -
Flexible Payments: Why Monthly Plans Can Boost Enrollment by 35%
18 Jan 2025 -
Understanding the “Decision Time Window”: How to Increase Enrollments for Your Courses
11 Jan 2025 -
Zooza 3.3: New Year, New Opportunities for Growth and Efficiency!
9 Jan 2025 -
How to Leverage Social Proof and Referrals for Explosive Growth in Children’s Activities
4 Jan 2025 -
The January Parent Planning Effect: Why It Matters for Your Business (Communication Templates Inside)
27 Dec 2024 -
Building a Strong Brand in Children’s Activities: More than Just a Logo
20 Dec 2024 -
The Future of Learning – Bridging the LARC Gap
21 Nov 2024 -
Release Zooza 3.1: More Control, Less Chaos – Let’s Dive Into the New Features!
21 Oct 2024 -
Reduce Costs and Save Time: How Zooza Replaces 10+ Tools with One Platform
18 Aug 2024 -
Key Success Factor in Group Courses: Synergy Between Vision and Execution
28 Jul 2024 -
Embrace the Future: Overcoming the Fear of Transitioning to System for Your Multi-location Business
13 Jul 2024 -
How to Monetize Your Client Database: 10 Tips for Children’s Course Providers
4 Jul 2024 -
Empowering Educators: 5 Strategies for Cultivating Course Leaders and Maintaining Lecturer Satisfaction
22 Jun 2024 -
How to Transform Your Children’s Activity Business: Boost Margins and Optimize Budgets
15 Jun 2024 -
How to Transform Underperforming Franchises in the Children’s Courses Industry
8 Jun 2024 -
# Mastering Delegation for Your Children’s Courses Business
1 Jun 2024 -
The Importance of Standardization in Children’s Activity Businesses
23 May 2024 -
The Undervalued Engine of Our Future: 5 Ways the Children’s Activity Sector Empowers Growth
17 May 2024 -
The Power of Social Proof: Accelerating Early Success in Educational Programs and Children’s Activities
9 May 2024 -
Get the Benefit of Buying a Group Course Franchise
26 Apr 2024 -
Make The Most Out of Children’s Franchises
9 Apr 2024
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